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The idea behind Vinology as an independent Wine & Spirit Merchant was conceived by Matt Cowan and Mark Archer, two individuals with considerable experience and knowledge of the wine and spirit world who both share a love for great wine and quality spirits. The aim of Vinology is to share its knowledge and passion to create an independent drinks company that offers an innovative collection of some of the finest wines, whiskies and other spirits available on the current market. Vinology is far more than just an exceptional drinks shop, it aims to develop the palate and knowledge of its customers through tutored tastings of fine wine and whiskies, often presented by the leading lights of the wine and whisky world. Vinology continually sources wines from small independent family-run producers who offer high quality, interesting wines that provide a far more exciting wine experience compared to the bland, mass-produced brands ubiquitous to so many retailers’ shelves. The Whiskies selected are sourced from forward-thinking distilleries and independent bottlers that provide a range of interesting expressions that will both seduce the connoisseur and tempt the willing enthusiast novice. Stratford-Upon-Avon in the heart of Warwickshire was chosen as our base as a wine merchant as it is a lovely town with all the specialist shops you would expect: A cheesemongers, delis, coffee shops, butchers, etc. but no fine wine Merchant and certainly no Whisky specialist - until now. – Description from AlexJelena

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