The Bottleneck

• November 2007

  Ever wanted to go back in time and drink like you did back in college? For some that may be a rhetorical question… but that's exactly what sprang to mind when I heard about Pocket Shot, a handy new way to tote liquor around. For a mere $2 a bottle, Pocket Shot offers a choice of... Read moreEver wanted to go back in time and drink like you did back in college? For some that may be a rhetorical question… but that's exactly what sprang to mind when I heard about Pocket Shot, a handy new way to tote liquor around. For a mere $2 a bottle, Pocket Shot offers a choice of five portable spirits: gin, vodka, whiskey, rum, and tequila. Its website describes it as a "'grab and go' convenient and user-friendly package for alcoholic beverages. Packaged with a distinctive shape to resemble a miniature bottle complete with bottleneck for easy pouring and a high quality sheen with bright graphics, Pocket Shot is truly the first new concept in alcohol packaging to hit shelves in North America." So versatile it can go from office to clubbing (sort of like the little black dress of spirits?). Other suggested activities include fishing, hiking, rollerblading, swimming... Now why in the world would I want to carry alcohol with me when I'm hiking or swimming? To me Pocket Shot seems more appropriate for college students, not young professionals. When was the last time you seriously contemplated buying a flask? I just wonder, is this product sending the right message? Sure, ours is a fast paced world, but isn't promoting small, cheap bottles of liquor akin to promoting binge-drinking? An interesting niche market, for sure (maybe these guys would want to partner with Fred, the spring water that comes in a flask-like clear bottle)? This info, posted on the company's website rang true: "According to a 2005 Packaging Trends Report, seven of 10 respondents said they would choose one product over another because of its packaging. The Pocket Shot package was designed to function as the most equitable combination of product and promotion to address the need for convenience in today’s highly mobile lifestyle. This package creates a new category definition and enhanced shelf appeal because of the unique design." What next, baby bottles filled with beer?    (hide)

  Forum post in the topic Pocket Shot: Flask on the Fly by ahall

  
  

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