armit is the creation of John Armit, a passionate advocate for great wine. John’s career began after leaving Oxford in 1962 when his first job was with Corney and Barrow, where a Dickensian-style apprenticeship saw him spending many hours sticking labels on bottles. By 1969, Armit had become Managing Director of the company.
Due to his knowledge of France and fluent French, he introduced a personal, and at that time, highly unusual style, which involved him actually visiting wine producers. His firmly held belief is that you do the best, and the fastest business face-to-face, which, at the same time, gave him the opportunity to detect new trends in winemaking and wine-producing areas. All this, while the competition was sitting back in their London offices waiting for somebody to send them samples.
One of Armit's first visits was to Jean‑Pierre Moueix, the emperor of Bordeaux, at the great Château Pétrus. They had lunch together and discussed painting and poetry.
After lunch, Jean Pierre Read more »