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Founded in 2002, Fruit Forward is an expression of our fascination with wine. Our goal is to ignite our customers with enthusiasm, spark a desire to learn and consistently deliver sensational wines at fantastic prices. Most wine drinkers try at least two new bottles of everyday wine each month. Often these bottles of wine are selected based on their price and the looks of the labels - with little or no attention to the quality of the wine in the bottles. Our monthly service takes the guess work and confusion out of selecting and enjoying great value wines. Our expert tasting panel seeks out premier value wines from around the world and each month hand-selects the top two bottles from hundreds of candidates. We deliver these outstanding wine selections directly to your home or office each month. We taste a lot of bad wine so you don't have to! The term "fruit forward" describes wines rich with ripe fruit flavor and scent. Moreover, the phrase describes our business - we forward fruit (in the form of fine wine) to our subscribers each month Owner Dawn Russell became inspired by great wine on a trip to Avignon, France, in the spring of 1999. Ten years later, she is still energized by that experience. "Anyone interested in our wine service knows the feeling of the glass that made them fall in love with wine. I hope I can continue to provide people with that amazing feeling. Once it happens, you can’t help but pursue a life long fascination with wine…learning, pairing with food, tasting, enjoying!” – Description from markomkc

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