Bibendum Wine

In a former petrol station in Primrose Hill, Simon Farr had a big idea. He would sell cases of wine directly to customers. The wines would be a mixture of classed growths and funky unusual stuff, rare bottlings and anything else that took his fancy. This idea quickly took shape as Bibendum Wine Limited. Customers soon got into the habit of dropping into Regents Park Road for some quality browsing, getting advice from Ben Collins and Co, and walking out with armfuls of delicious wine. A few years later a restaurant called Odette's opened up the road which promptly became our first-ever trade account, OD01. This proved to be such a popular idea that we soon found ourselves with a booming on trade business. The young Michael Saunders (see photo - check out the hair!) was the on trade division. One of our suppliers was Geoffrey Roberts, who employed a tenacious and extremely vocal salesman called Willie Lebus. The only way to curb Willie's noise, it seemed to us, was to give him a job here. We're still working Read more »

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