I have to consider myself to have been lucky, buying these wines for these prices when I did, but I am a little blue at the thought of no longer being able to add them to my cellar. It’s a good thing I am well stocked in that regard, but things might not be as dark as they seem. For starters, the producers listed in bold above are still selling their wines for prices that make them relative values. Buyers of these wines today will look back in 10 years and probably regret not having bought more. These are the great producers of our generation, and the appreciation in pricing for their past vintages bodes well for their future. Less so for those of us still hoping to buy these wines for under $100 a bottle though.

1999 Fratelli Brovia Barolo Rocche dei Brovia $55. The 2008 is $75
1999 Fratelli Brovia Barolo Ca'mia $55. The 2008 is $80
1999 Cappellano Barolo Piè Rupestris Otin Fiorin $55. The 2007 is $90

Another pair of producers are worth mentioning here, though I was unable to find current pricing for their wines from the 1999 vintage. I would anticipate seeing pricing close to $100 a bottle for them next time they appear on the market. Their current release pricing has shown increases that exceeded those of the previous set of wines, mostly because they were even greater values in the past and had more ground to make up to reach fair market value. I put Brovia and Cappellano in the same club as Conterno, G Mascarello, B Mascarello, and G Rinaldi. Interestingly, all of them are firmly traditional producers, a style of Barolo the marketplace clearly can’t get enough of. If you wanted to invest in Barolo, this is where I would suggest you put your money. If you wanted to build a Barolo cellar, guess what, with just a few additions, this is also where I would tell you to put your money!

So that’s my little take on Barolo. Some wines have attracted more than their fair attention and are outpacing the pricing of the region, dragging another set of wines up in pricing behind them. Is this something unique to Piedmont? A fair question, and one we should answer by repeating this experiment with the wines of other regions. Since we’re in Italy, lets take a look at Tuscany in our next installment.