Who: Wines of Chile USA
What: Trade & consumer tastings hosted by the Wines of Chile – Chile’s largest presentation of premium wines in the U.S.
When: Tuesday, June 12, 2012
Time: Trade 2:00-6:00 p.m.
Consumer 7:00-9:30 p.m.
Where: Metropolitan Pavilion, 125 W 18th Street, New York, NY 10011
To the trade: RSVP at the Wines of Chile event registration page: http://www.winesofchileny.org/
To consumers: Tickets are $25 and will be available for purchase in mid-May; a portion of the proceeds will be donated to charity. To register visit: http://winesofchile.eventbrite.com
We’ll start things off with an exclusive seminar open to qualified trade and press. Titled “Practical ideas to drive more traffic, sell more wine, and make more money,” the panel will be led by industry experts offering real-world examples and programs that work both on- and off-premise. Attendees to the seminar will also be entered to win an iPad2.
Guests will then move to the Grand Tasting room where they’ll have the chance to taste hundreds of premium wines from over 50 wineries, all while chatting with the winemakers themselves. Specialty rooms featuring Cool Coastal Whites, Cool Climate Reds, Mountain Reds and Valley Reds will give attendees the opportunity to taste strategically and learn the nuances of Chilean terroir through side-by-side comparison tastings.
At 3 p.m., trade attendees are invited to attend a Chilean Terroir Master Class led by Fred Dexheimer, MS. He’ll focus on the finer details of Chilean wine, discussing the influence of the soils, regions, climactic differences, Chile’s geographical location, and how that all helps to make the wines so unique.
At 7 p.m., the tasting will be opened to the public, offering the same opportunity to taste, discuss and explore Chilean wine as the trade and including the four themed lounges. Each lounge will be set with Chilean-inspired food pairings around the room. All ticket-holders will automatically be entered to wine an iPad2.
This is an event not to be missed! We look forward to seeing you there!