Actually it's One Bottle, One Tree, a program implemented by the Trinchero Family's Trinity Oaks label that follows through on that simple promise. Buy a bottle, they'll plant a tree. Keep buying bottles and they'll keep planting trees. They've planted 8,397,852 trees since July 1, 2008. Umm make that 8,397,852, no wait 8,397,854. You get the idea. Check out their tree ticker here to see today's number.
One Bottle, One Tree works with Trees for the Future