The idea of a winery “giving back” is pretty popular these days, though it wasn't too long ago that most wineries would have been happy and likely recipients of a little charity themselves. The financial success of wineries the world over is really quite a recent occurrence, concentrating significant wealth in small pockets of the agricultural world. Considering the good fortune of those who’ve really benefitted from the recent success of Wine INC., giving back a little is the least they can do.
Giving back takes many forms. Some are one-shot deals, with many winners making significant charitable donations of wine to events, auctions, and organizations benefitting myriad groups. Others take a more long term approach, benefitting one or more organizations over time as an integral part of their day to day operations. Today I'll take a look at three unique approaches to giving back, each with its own merits, and worth supporting ourselves.