To the snobs: get over yourself. No one in this fantasy word of ours is really that important anymore. Deal with the fact that even though you may know a whole heck of a lot, there are very few people who are impressed by all that. They’re just asking what wine goes with turkey, and if I like Markham Merlot, what other wines might I enjoy? If you can’t answer those questions in good faith you might as well hang up the tastevin.

What’s step two, you ask? Well, share those wines you fancy so much. Help enlighten somebody. There are so many people out there hungry for the knowledge you profess to have and the insight you might be able to offer. Why don’t you dismount the high horse and actually do something about it instead of whining about it in 21st century style?

Wine philanthropy is here. It is now. It is bi-winning -- winning here and winning there. Boom. It is Warlock bad, bro. And it is eminently cool.

Wine philanthropy: those who have wine and knowledge, sharing with those who do not have the depth of either but are interested in accessing both so long as they don’t get ridiculed for ending up preferring their Pinot Grigio after all. (And if you laugh once more at my mother, I’ll be tempted to use this waiter’s friend in a decidedly unfriendly way.)

So, that’s what this is all about. That is what I am proposing. Something so devilishly simple that it will baffle far too many. I am proposing a single day to start, and then maybe a regular event where people share wine. If you want to share my wine, shoot me an e-mail. If you want to share your wine, well, shoot me an e-mail. Let’s get this organized. Let’s start opening some doors, folks. Let’s make the big top of winedom bigger, and far more inclusive.