One of my “jobs,” though more self-assigned than anything else, is to try and interest people in wine -- not just drinking wine, but talking about wine, reading about wine, and engaging with the wine world. One of my biggest obstacles? The wine world.

I am reminded almost daily what an insular, provincial bunch of blowhards we can be. It’s really just a microcosm of the greater world that surrounds us, though the narcissism, Napoleon complexes, and general sophomoric behavior does seem to proportionally exceed what one might expect to find amongst the general population. For now, I’ll attribute that perspective to the sheer amount of time I spend among these cretins.

So, why is it that so many people are battling for status in the wine world?