“There is something approachable, unstuffy, even friendly in a bottle of Goats Do Roam compared with one of Côtes du Rhône.” The New York Times April 23, 2006

In 1999, lamenting then recently released low U.S. wine consumption figures, American Demographics asked, “How many… gallons of soda and beer would be turned into wine if: (a) You could twist off the cap? (b) It was socially acceptable to drink straight from the bottle? (c) The container wasn't made of glass? (d) It was available in single servings?”