I mean back in the day we had sauve Italians to help put sparkling Lambrusco on our tables. We knew what wine to keep in the fridge for visiting rock stars. And we even had Orson freaking Welles to help us choose the finest tipples. We knew we could trust him because from the looks of it he certainly practiced what he preached. Preaching consumption of the spirit of course. So take a moment and sit back while you enjoy these TV spots from 30 years ago. When wine was cool, and we knew a good bottle of wine just needed to be chilled!
Do you know what wine should be kept in the fridge for visiting rock stars? In just 30 seconds you’ll not only know, but you’ll also experience what life in the 70s was all about. Love the hair!
Lancers Wine 1979 TV commercial
You know what we did in the 70s. We Cella-brated. Seriously didn’t everybody do this. They sure seem to want to make us think it was the thing to do. Come to think of it I could use a Celebration right about now.
Aldo Chilla Cella
Riunite on ice
Sometimes we like to think we’ve actually had an original thought. This Riunite commercial from the early 1980s not only reminds us of how culturally diverse we already were by then, but also how repetitive out ideas truly are. You want a wine that goes with everything? And we mean everything. It’s Riunite on ice of course!
Paul Masson Super Bowl
So how important were wine commercials back in the day? Well paul Masson shelled out (relatively) big bucks to slip this spot into the 1981 Super Bowl. I’m not sure how well it went over. Today you might find an audience for wine drinkers watching the big game but back in the day your money might have been better spent advertising on any other show during game time!
Paul Masson Outtakes
And then there is this. One day this is what Orson Welles will be most famous for. Apparently not well, the famed director struggles with his lines,, which evidently includes one of the most famous moans in all of TV-dom. I know I shouldn’t enjoy this as much as I do, but I just can’t stop watching it!