Unforgettable TV Commercials

As hard as we try we just get get these amazing spots out of our minds!


You know what I miss? I miss cheesy commercials on wine on TV. For whatever reason the industry at large has pretty much relegated TV advertising to spirits and beer. What fun is that? We’ve been left with dogs and pirates to guide us through the confusing world of alcohol consumption. No wonder we’re drinking so poorly.

I mean back in the day we had sauve Italians to help put sparkling Lambrusco on our tables. We knew what wine to keep in the fridge for visiting rock stars. And we even had Orson freaking Welles to help us choose the finest tipples. We knew we could trust him because from the looks of it he certainly practiced what he preached. Preaching consumption of the spirit of course. So take a moment and sit back while you enjoy these TV spots from 30 years ago. When wine was cool, and we knew a good bottle of wine just needed to be chilled!


Do you know what wine should be kept in the fridge for visiting rock stars? In just 30 seconds you’ll not only know, but you’ll also experience what life in the 70s was all about. Love the hair!

Lancers Wine 1979 TV commercial

Cella brate!

You know what we did in the 70s. We Cella-brated. Seriously didn’t everybody do this. They sure seem to want to make us think it was the thing to do. Come to think of it I could use a Celebration right about now.

Cella Wines TV Commercial

Aldo Chilla Cella

Cella Winery TV commercial

Riunite on ice

Sometimes we like to think we’ve actually had an original thought. This Riunite commercial from the early 1980s not only reminds us of how culturally diverse we already were by then, but also how repetitive out ideas truly are. You want a wine that goes with everything? And we mean everything. It’s Riunite on ice of course!

Riunite on ice


Paul Masson Super Bowl

So how important were wine commercials back in the day? Well paul Masson shelled out (relatively) big bucks to slip this spot into the 1981 Super Bowl. I’m not sure how well it went over. Today you might find an audience for wine drinkers watching the big game but back in the day your money might have been better spent advertising on any other show during game time!

Super Bowl Commercial Paul Masson Wine Orson Welles 1980 Super Bowl Commercial


Paul Masson Outtakes

And then there is this. One day this is what Orson Welles will be most famous for. Apparently not well, the famed director struggles with his lines,, which evidently includes one of the most famous moans in all of TV-dom. I know I shouldn’t enjoy this as much as I do, but I just can’t stop watching it!

Orson Welles Drunk Outtakes for Paul Masson Wine Commercial


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  • Snooth User: Mark Angelillo
    Founding Member Hand of Snooth Voice of Snooth
    2 6,467

    That was fun, Greg. I love old TV commercials -- it was a simpler time!

    Jun 04, 2014 at 10:03 AM

  • Hey no Carlo Rossi commercials represented? I'm disappointed.

    Jun 04, 2014 at 1:39 PM

  • You forgot "hey hey hey, Mateus Rose". Wasn't it Pia Zadora?

    Jun 04, 2014 at 2:33 PM

  • Snooth User: EMark
    Hand of Snooth
    847804 7,849

    OK, I remember "Chill a Cella," "Riunite on Ice" and "We will serve no wine. . . .," but not the first two.

    The other ones that I remember were the Cinzano ads. I did some web searching, but I could not find anything that I remembered. They would always end the the tagline "Cinzano, sophisticated Italian wine," spoken with an exaggerated accent.

    Well, my web searching was not totally in vain. I found these absolutely hilarious ads that were shown in Britain:


    And this one, which I think was shown in Australia taking liberties at the expense of a camera huckster.


    Jun 04, 2014 at 4:36 PM

  • Snooth User: kermitr
    266971 19

    Great memories! I miss Aldo!!

    Jun 04, 2014 at 5:14 PM

  • Snooth User: zinfandel1
    Hand of Snooth
    154660 1,040

    Can't believe we made it through that wacky era.

    Jun 04, 2014 at 5:22 PM

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