The Importance of Lists

Why they are a Snooth priority


As you may know from my last email, we’ve made making lists a priority here at Snooth. If you take a moment to think about it, those of us in the world of wine are surrounded by lists.

A great example is a staple of these trade updates: our Snooth’s most searched for wines lists. By making a simple list, it is easy to see what people have been searching for. Other lists have a profound impact on these lists, like Wine Spectator’s Top 100. People just love lists!

Beyond the simple appeal of lists (the ease of reading them and handy way they aggregate content in a compact, concise format), there are other ways that lists can work to your benefit. Take the Top Lists on Snooth, for example. Top Lists are prominently featured on site with their own link in the top navigation on the site and serve as a way to identify people as experts on the site. As you can see by the image above, we’ve been filtering out lists to highlight those created by our experts.
By identifying experts, we can expand their bases and direct people who share wine opinions to their profiles and sites. This also gives more weight to their lists. By matching the content of our lists to the character of different wines, we give our users the opportunity to learn and explore new wine, wine that is relevant to that particular user at that particular moment.

The end result is a better user experience for all of those involved. People searching for wines are presented with more choices and those who are interested in sharing knowledge are put in contact with those ready to consume. It’s a rather clear-cut example of social media at its best and one of the features that separates Snooth from many other wines sites.

If you are interested in sharing what you know about wine with our audience, building lists is the easiest way to make that happen. Your lists will be displayed against relevant content for all users to see. It’s free advertising folks, plain and simple. If you own a winery, why wouldn’t you want your wines displayed as alternatives to your competitor’s wines? If you are a retailer, why wouldn’t you want the wines you have on sale displayed against comparable wines?

So make some lists and let me know when you do so I can add our expert badge to your profile!

Now back to the list at hand, our most searched wines of March 2012.

There’s much of the same to report here. The top four spots are held by various iterations of Moscato and the no. 5 goes to sweet Merlot. It seems the resurgent popularity of sweet wines is proceeding unabated. Just when you are ready to dismiss these consumers as not relevant to your business, wines like Veuve Clicquot’s NV Brut and Moet & Chandon Imperial Rose remind us what a broad audience really looks like.

The most enlightening aspect of last month’s most searched wines list is the solid block of wines that fill out the middle of the list, wines that everyone should be stocking. To name a few, Apothic Red, Concha y Toro Casillero del Diablo Cabernet, Mirassou Pinot Noir, Opera Prima Tempranillo and the always reliable Masi Campofiorin.

Two last wines of note. I have to admit chuckling when I saw the Carlo Rossi Paisano make the list, it has been my sangria and mulled wine staple for years!

The other wine worth noting is the Fracchia Voulet Casorzo Sweet Malvasia Rosso. A fizzy little number, this is like a rather sweet Lambrusco. This may not sound appealing, but the Fracchia Voulet is a delicious wine that you might want to have on hand to help ease people away from gimmicky sweet reds. This is always sweet, always fizzy and always true to type.

It is a natural answer to the demand for sweet reds, and one that I’ve enjoyed and shared with wine geek friends! We may laugh at the explosion of sweet reds and Moscato, but we should always be thinking about where that will lead. What will those consumers be interested in next, and what wine would we feel comfortable recommending to them?

Roscato Rosso Dolce 2010
Moscato Primo Amore NV
Beviamo Moscato d'Asti NV
Barefoot Moscato NV
Sweet Bitch Merlot NV
Veuve Clicquot Ponsardin Champagne Brut Yellow Label NV
The Dreaming Tree Crush 2009
Carlo Rossi Paisano NV
Moët & Chandon Rosé Impérial NV
La Bastide St Vincent Gigondas 2005
Beringer Red Moscato 2010
Apothic Red Winemaker's Blend California 2010
Concha Y Toro Cabernet Sauvignon Casillero del Diablo 2010
Mirassou Pinot Noir California 2010
Opera Prima Tempranilo 2010
Riunite Lambrusco NV
Masi - Campofiorin 2008
Catena Malbec 2009
Fracchia Voulet Casorzo
Principato Rosato/Blush
Trapiche Malbec Estate Red 2010
Wahu Marlborough Sauvignon Blanc 2010
Nachtgold Eiswein Rheinhessen 2008
Casanova di Neri Rosso di Montalcino 1999
Sandeman's Founders Reserve Port NV

Mentioned in this article


  • Snooth User: Lucha Vino
    Hand of Snooth
    249612 108,318

    What matching algorithm do you use when displaying lists along with search results? I just tried an experiment searching for a wine that is on my Washington Wine Month list. My list did not show up in the top 3 list results. When I choose Display More Lists my list still does not show up while many lists of Whites and Rieslings do.

    I am curious how the relevance logic works between search results and list content.

    Apr 08, 2012 at 11:42 PM

  • Snooth User: Chris Carpita
    Hand of Snooth Voice of Snooth
    33093 5,532

    Hey luchavino - on there's an edit link that appears when you expand your list. This brings up a panel to categorize your list w/ grape, region, and other more interest-based categories, and this is how your lists are promoted into our "Top Lists" section and on wine detail pages.

    Apr 09, 2012 at 5:16 PM

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