A bargain at $24 million!
Yes, the world is rife with scam artists, in fact they dominate the upper reaches of all commerce, why else would a dead shark be worth millions, or a diamond, or wine for that matter? It's simply because there are enough suckers with money out there and hucksters that pry on them to create a market.
Wine is ultimately an agricultural phenomenon and many people, yours truly included, might be hard pressed to distinguish between the $100 bottle and the $1000 bottle. What then is the difference? Hype, pure and simple.