The 5 Stories of 2013
The story of the future of wine
Call it what you will: natural, organic, minimal intervention. Natural wine is poised to have a big year in 2014, building on a 2013 that has seen much discussion of this niche player. Two factors seem to drive the discussion.
The first was the adoption of the organic wine moniker by many larger and more mainstream producers, much to the chagrin of those who equate organic wine with something artisanal. The fact that big brands have gotten behind the organic moniker can only mean more coverage and distribution for these wines in the coming years.
The second face of organic wines has been the actual artisanal wines, many produced under the undefined moniker of natural wines. Much of the media seem comfortable attacking these wines, which is always a good indication that the story will have legs. Unforgiven for these flaws by the media, yet loved precisely for the potential for these flaws by their audience, not to mention their beautiful unfettered expression of terroir, natural wines will continue to grow in the market place. They are the modern art movement of our time. Surely you can pick out the flaws of a Jackson Pollock, but that does not diminish its beauty. And besides, natural wines are often flawless, even if they do not conform to the mainstream definition of what makes a wine beautiful, or perfect for those disposed to such definitions.