One of the traditional and common uses for Syrah though is as a blending grape. Think Cotes du Rhone and all the great GSM (Grenache-Syrah-Mourvedre) blends from Australia, for example. These deliver wonderful complex and rich wines, imbued with the character of Syrah, but generally available at a friendlier price than many of the varietal bottlings. It's a great way to get an introduction to spicy Syrah, as well as the styles of wines this wonderfully expressive grape is capable of!
Photo courtesy LexnGer via Flickr/CC