A new wine bar in New Zealand called “The Auricle Wine & Sound Bar” is exploring the relationship between sound and taste.
“There are strong synergies between sound and taste, with recent scientific studies confirming that what you listen to when you taste something – such as a glass of wine – has a profound effect on the perception of what you're tasting,” said Jo Burzynska, a wine writer and one of the people who helped start The Auricle.
Burzynska is a member of the Cantabrian Society of Sonic Artists, the sound-focused group who came up with the idea for a sonic wine bar. The bar is located inside The Auricle Sonic Arts Gallery in Christchurch. 
Wines are paired with specific pieces of music “in order to enhance the appreciation of both,” Burzynska said in a recent story in New Zealand's Scoop Independent News.
When the gallery is hosting exhibitions and events, wines and music are specifically chosen to complement each other. 
In an interview with Radio New Zealand, Burzynska walked a reporter through the story and motivation behind the wine bar.
“It was basic through my own experiences and interest in wine and music and the fact that they were unwittingly regularly paired in my household. I just got the feeling something was going on and I was keen to see if was just me... or whether it was something universal.” she said in the interview. 
She started doing tests with her friends and realized she wasn't the only one. She took the experiment to the next level by hosting an event for wine industry experts.
“I braved doing a wine and music matching workshop for a lot of industry professionals...people who think they're impressions of wine couldn't be changed. The effect was so powerful that I think everyone in the room joined me in being amazed at how powerful the influences are,” she said. 
Burzynska went on to talk about which wines complement the various aural and visual environment encountered at the bar/gallery.
“Things like the pinot noir are on the wine list for quiet moments,” she said. 
She then demonstrated the effects of sound and sight on wine. She opened a bottled of Sauvignon Blanc and poured it. She noted the wine's freshness, later saying it was best suited for calmer moments. Once she and the reporter tasted the wine, they took their glasses upstairs to experience artist Bruce Russell's “No Mean City” exhibit. 
Because louder, more coarse music was playing, Burzynska said she had a harder time discerning the freshness of the wine.
“There are a lot of things going on and I find it overwhelms the freshness of the Sauvignon Blanc,” she said. “The wine was the wrong thing for this type of music.”
She went on to discuss the wine she chose for the exhibition's grinding, industrial soundtrack.
“The wine which goes particularly well with this exhibition is called Acoustic. It's from Spain,” she said. “It's Grenache and Carignan, and I think it has the power to partner with this exhibition, 'No Mean City'…”