Snooth Top 20 Report

A look at the emerging trends on Snooth


It’s been a while since I’ve run a top 20 report at Snooth, but since we’re coming out of summer and the biggest season for wine sales is fast approaching, it’s a great time to take a look at the emerging trends on Snooth. I’ve identified the top 20 wines searched for on Snooth over the past 30 days. As usual, there are some surprises and some obvious trends.

To begin with, Moscato has remained hot, grabbing four of the top 20 spots. Interestingly, this phenomenon is not limited to Moscato from Italy. While it’s awfully early in the game, I expect that 2013 will finally bring Brazilian Moscato to the U.S. in a big way. The wines should be able to compete favorably on pricing and are top quality wines, so that’s an exciting development to look forward to.

The acceptance of Moscato as a “serious” wine has opened the door for the promotion and acceptance of other sweet wines. Sweet is in in 2012, and this holiday season we’re going to see a crazy amount of sweet wines hitting the market.  Our top 20 list features no fewer than five sweet red and blush wines, so keep that in mind when stocking your shelves.

As much as things change, some things also tend to remain the same. Take, for example, the strong showing of Champagne. Veuve Clicquot, Moet & Chandon and Charles Heidsieck all reprised their roles as perennial Champagne leaders here on Snooth.

The rest of the list is made up of several outliers: a pair of liqueurs, pumpkin (in the pole position, no less) and blackberry. Either these mean that people are already gearing up for fall, or that there is a hot new cocktail that I am, thankfully, not aware of.

Celebrity is also still in fashion, with Dave Matthews Dreaming Tree just edging out the decidedly less interesting Ramona Pinot Grigio. This just goes to show you that there is as much crap in bottles as there is on television.

Willamette Valley Vintners
makes this list with not one but two wines, which might be a first around here. I must have missed the article. Perhaps they won winery of the year somewhere? I‘m not sure what accounts for this, but good for them. They produce delicious wines at fair prices, so I am happy to see both their Pinot Noir and Pinot Gris on the list.

Finally, three dry reds made the list. These three are comprised of an attractive, value priced Bordeaux, a Washington State Merlot, and a red blend called Apothic. Truth be told, Apothic is actually a little on the sweet side, but I’ll let it slide for now. An argument can be made that the time for red wines is fast approaching!

Perhaps I’m just old fashioned, but I’ve been waiting all summer to break back out the big reds to serve with hearty stews and enjoy on cool evenings. I’ll revisit this list in a month and we’ll see if anybody has challenged the dominance of the sweet wines.

What do you think? Are dry red wines going to make inroads in October? Let me know!

Wine Glass image via Shutterstock

Mentioned in this article


  • Thanks for the fun wrap up, Gregory. It really feels like fall here in Napa Valley today and I'm with you - bring on the slow-cooked dishes and the Syrah, Malbec, good ol' Cab of course...

    Oct 04, 2012 at 3:06 PM

  • Snooth User: Gregory Dal Piaz
    Hand of Snooth Voice of Snooth
    89065 233,912

    Hi Nancy,

    Wasn't it just about 100 degrees out in your neck of the woods? It's going to be 80 and humid as all get out here tomorrow but then we'll be dry and in the 60s. Pot roast and Howell mtn cab, here I come!

    Oct 04, 2012 at 6:24 PM

  • Yeah, we've got weather whiplash around here! 100 degrees Tuesday and barely made 70s today and breezy!

    Oct 04, 2012 at 9:58 PM

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