I remember when I was growing up in Toronto (Canada, eh) that one of the annual events that I always wanted to attend was the Canadian National Exhibition at the Exhibition fairgrounds.  Locally this  event is affectionately called “The Ex”, and the slogan was “Let's go to the Ex”.  I thought this was the biggest fair in the world and I thought it was the only one of its kind.  Of course I was 10 at the time and didn't have access to the internet.  I would find out later that every community has a fair like The Ex.