I was in Montreal last week and was fortunate enough to spend some time with the Société des Alcools du Québec (SAQ), see their facilities and meet some of their staff. Before I go any further, I need to state that I have never seen a government monopoly behave with such care, obsession and interest in serving its customers. SAQ is a behemoth. They are one of the worlds largest purchasers of wine, top three, maybe number one or two, and yet, they act more openly and nimbly than many startups I know. The complexity of their operations was riveting and I'm really glad to have their permission to share this with you.