Skinnygirl to Begin Selling Wine in March

Popular brand to roll out three wines next month

 


Feb. 21, 2012 – Weight-conscious wine drinkers, rejoice! Skinnygirl, known for its low-calorie, pre-made margarita, will enter the wine market next month, according to Wine Spectator

The 2011 Skinnygirl vintage will compose of a red blend made primarily from Syrah, a white blend made from Chardonnay and Pinot Grigio, and a rosé featuring Grenache and Syrah. The wines will cost $15 each and contain 12 percent alcohol and 100 calories per 5 ounce serving.

The wines, made by the Winery Exchange headquartered in Novato, Calif., are a collaboration of the winemaker Bethenny Frankel, who pioneered the Skinnygirl brand in 2009, and Beam Global Spirits & Wine Inc., who purchased Skinnygirl in 2011.

If you’re wondering whether these wines are in fact lower in calories than “regular” wines, Reporter Robert Taylor cites in his article that past estimates by the U.S. Department of Agriculture reveal that most 5 ounce glasses of wine contain an average of 100 calories. 

From Wine Spectator:

"’I wanted [Skinnygirl] to taste approachable, not too dry and not too sweet, a very drinkable blend,’ Frankel told Wine Spectator. ‘I'm not a wine snob—I've found great wines at Trader Joe's. I didn't want this brand to try to be something it's not.’"

Read on for the full article!


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Comments

  • Can't wait to try these ! Thanks , Bethenny !

    Feb 22, 2012 at 2:17 PM


  • Did I do my math incorrectly? What's the difference between "skinny" at 100 calories per 5 oz serving and the USDA calculations of 5 oz of wine containing an average of 100 calories? Sounds like skinny isn't skinny...

    Feb 22, 2012 at 7:12 PM


  • Snooth User: metalk68
    1020469 7

    Skinnygirl should not market this wine as having less calories, it would be a lie.

    Mar 04, 2012 at 11:20 PM


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