Sexy Wine Labels

Sex sells. So does wine.


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Sexy Wine Labels Sex sells, we all know that. Wine being an adult beverage, it would seem like sex would be a happy partner for marketing, but to date its use has been sparing.

That seems like it’s about to change. While there has been some undercurrent of sexy images on many wine labels over the years, it hasn’t been very pronounced. Is there a point where it crosses the line? I am reminded of the famous line uttered by Justice Potter Stewart in 1973 regarding pornography:

“I shall not today attempt further to define [obscenity]; and perhaps I could never succeed in intelligibly doing so. But I know it when I see it….”

Ultimately, there are people who will take offense with these labels, as there are people who take offense at the whole notion of alcohol being legal. We regard these issues as personal conclusions that we each must reach. Marketers need to appeal to enough of the population to make their efforts popular, and are not against turning off a segment of the population in the process. So where do you fall on these sexy, salacious and sometimes downright saucy wine labels?

Photo courtesy brendaj via Flickr/CC

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  • Snooth User: gerrad
    79282 57

    check out aussie labels 'some young punks'- especially 'passion has red lips (cab/shir)' and their other labels, as well as 'vineceous wines' such as their 'red right hand' and the others like the one with'.. the 1900's chick on the front'. itll make sense when you see it- if you follow me. 'first drop' arent averse to a good bit of art either jdp.

    Nov 23, 2011 at 2:08 PM

  • Snooth User: Gregory Dal Piaz
    Hand of Snooth Voice of Snooth
    89065 238,749

    I couldn't decide which Young Punks label to include so I think I'm going to do an article just on them!

    Nov 23, 2011 at 2:51 PM

  • Where can I buy prints of Savanna Sampson's wine labels?

    Nov 23, 2011 at 3:30 PM

  • Snooth User: Amanda Schuster
    Hand of Snooth
    870341 1,996

    I've actually had the Sogno Uno and Due and not only is it a cheeky label, but it's a dang fine Falanghina! Haven't seen them for sale for a while.

    Nov 23, 2011 at 3:32 PM

  • Interesting (if not surprising) that men don't make it onto the sexy labels.

    Nov 23, 2011 at 3:59 PM

  • Some Romanian wine porn:

    Nov 23, 2011 at 5:33 PM

  • Snooth User: Gavilan Vineyards
    Hand of Snooth Voice of Snooth
    517320 40

    In Argentina we have a wine called:" Striptease" A fizzy white. The front label had a round hole in it and on the backside of the back label (the glue'd side) shines the covered but nice rounds of two ah well...lets just say it is worth looking through thye wine. Drinking it is an entrely different experience.

    Nov 24, 2011 at 5:49 AM

  • Russian tribute to this set - "confession of a virgin"

    Nov 27, 2011 at 2:33 AM

  • Snooth User: Kirsy
    Hand of Snooth Voice of Snooth
    880543 1,786

    The Sogno Uno label, aside from being sexy is great photography, well done. and now for that Romanian cab: wow! oh my lol.

    Nov 27, 2011 at 1:41 PM

  • How many women buy these sexist labels? Now if they put a full frontal naked man on the label...maybe. LOL.

    Nov 27, 2011 at 3:06 PM

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