It is a true image, I’ll concede, but that’s not all they drink up north. The Scandinavian cuisine has been hauled as the next big thing by the likes of Ferran Adrià of El Bulli, and sommeliers of top Nordic restaurants now put all their viking prowess to the task of exploring wines which match. This may be where you find the driver in the next global wine trend.

Danish restaurant Noma has been voted “Best Restaurant in the World” by Restaurant for two years running. In an old waterfront warehouse in the city of Copenhagen, chef and founder René Redzepi has reinvented Nordic cuisine. His love for foraging in the Scandinavian flora and fauna, taking the tastes of raw sea urchins, fermented gooseberries and pine shoots to new levels of molecular gastronomy, has created quite a challenge for wine matching.