Santa Margherita

The History of an Iconic Brand



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Santa Margherita Santa Margherita is the standard-bearer for Pinot Grigio. America’s most popular imported restaurant wine for 16 years running, Santa Margherita Pinot Grigio has been a great success story since it was first introduced to the US market by Tony Terlato in 1979.

The northern Italian winery was originally founded in 1935 by Count Gaetano Marzotto Jr., the scion of a Vicenza based textile group.  Santa Margherita was equipped with residential, cultural, and recreational facilities for its employees. This attention to the human side of the wine business earned Gaetano the nickname “the humanist businessman!”

While the story of Santa Margherita is compelling and played a vital role in revolutionizing agriculture in post war Italy, it was Pinot Grigio that brought the world’s attention to this estate.

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