According to the article, the drink, created with Malbec grapes imported from Wines of Argentina, cannot be labeled a wine because it was made in England. Instead, the drink, named “An English Salute,” must be referred to as a “fruit-based alcoholic beverage.”
Because EU law makes the sale of “An English Salute” illegal, Chapel Down will give away bottles to those who purchase a bottle of its award-winning sparkling wine. “An English Salute” was meant to launch this Tuesday to coincide with World Malbec Day, according to the drinks business.
“‘This is a chance for fans of English and Argentinian wine to get their hands on something that is genuinely unique,’ said Frazer Thompson the Chapel Down CEO.
‘English wine in general is going to be in short supply this year but this wine will be in even shorter supply. It will, quite literally, be impossible to buy.
‘We’ve had loads of enquiries from buyers about the wine, but I’m afraid that we can’t sell it, only give it away as samples. So we have decided to do just that.’”