As for Feiring's remedy to the whole mess, it is simple, reasonable, and fair: veritas in vino. She doesn't suggest the banishment of highly technical practices in wine-making, on which the Californian, Australian, and increasingly European wine industries may be highly reliant. What she demands is clear print on the bottle: what techniques were used? what kind of yeast? were there actual grapes involved? I personally support the move for openness; more data for us to get our Snoothy hands on!
For voicing a dissenting opinion and advocating natural wine-making, the likes of Matthew DeBord have branded Feiring a “Terroir Jihadist”: a fear-mongering, post-9/11 pejorative offensive to anyone with half a sense for decency and rational thought. She believes that many modern techniques rob a wine of its essence, the natural characteristics of which the earth expresses itself. In expressing this belief, she has come out against much of the California industry, and in doing so, garnered some rather serious enemies. This is an indication of success by some accounts.
In rattling the Parker cage, Feiring may have gone too far. She recognizes that Parker holds a great power in his hands, and in one of the final chapters, she considers him a victim of his own toasty machinations, a man who has unwittingly become a symbol, and now must take responsibility for his influence on the world of wine. She could have made that idea clearer in the title; it was reported that Parker considered this book a “disgrace”, and refuses to comment on it. He further suggested (hoped) that Feiring would “fall into obscurity.” For the world's most powerful critic, his skin isn't very thick.
Perhaps Parker would take solace in the fact that Feiring thought of him as her own personal “Moses,” and had a great potential for winning her admiration, if only he would accept the burden of great power. The fact is, both of these individuals are in the wine profession because they are passionate about the product, and a healthy dialog between the two would be good for those of us who prefer great wine to mediocre drama.