It's pretty easy to divide the marketplace into three levels, though there are of course more than that. We all have our clients who buy by price at the low end and points at the high end, so we are all fighting for the middle. That is where social media is likely to find the biggest audience and have the biggest impact.
By encouraging brands to harness their social networks and motivate their fans to vote in PVA, Snooth has created the first wine awards driven both by the consumer and social media. The results speak for themselves. We're seeing popular labels, great wines and socially savvy brands dominate the premium pricing categories ($12-$25).
It's a fascinating blend of wines and one with which you could stock a small store. I've attached some screen shots of our leaderboards for the most popular categories, take a look and see how many soon-to-be PVA finalists you currently carry, and consider which ones you should add to your inventory soon.