PVA FOR THE TRADE

Find out what consumers really like


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Where the Details Matter

It's pretty easy to divide the marketplace into three levels, though there are of course more than that. We all have our clients who buy by price at the low end and points at the high end, so we are all fighting for the middle. That is where social media is likely to find the biggest audience and have the biggest impact.

By encouraging brands to harness their social networks and motivate their fans to vote in PVA, Snooth has created the first wine awards driven both by the consumer and social media. The results speak for themselves. We're seeing popular labels, great wines and socially savvy brands dominate the premium pricing categories ($12-$25).

It's a fascinating blend of wines and one with which you could stock a small store. I've attached some screen shots of our leaderboards for the most popular categories, take a look and see how many soon-to-be PVA finalists you currently carry, and consider which ones you should add to your inventory soon.

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Comments

  • Snooth User: shsim
    Hand of Snooth
    1032666 1,286

    Spell check on page 2: devide.

    Aug 19, 2012 at 7:50 PM


  • Snooth User: shsim
    Hand of Snooth
    1032666 1,286

    Yikes page 6? Having too much fun GDP?

    Aug 19, 2012 at 7:54 PM


  • Snooth User: Gary Pope
    1124516 18

    G'day from downunder! Love the website and articles. My passion is white dessert wines after a nice meal. But I don't see that classification appearing on the 2012 People's Vote list, despite being able to vote for it. Is there some hidden menu/button that I'm not seeing? Anyway - keep up the good reviews.

    Gary Pope
    Victoroia, Australia
    email: gaz@alchester.com.au

    Aug 20, 2012 at 4:21 AM


  • Snooth User: coltspam
    1327708 34

    good

    Aug 02, 2013 at 11:31 PM


  • nice

    Aug 12, 2013 at 11:41 PM


  • Snooth User: CarBuyWhiz
    1332598 26

    its really good

    Aug 17, 2013 at 2:16 AM


  • excellent

    Sep 06, 2013 at 12:55 PM


  • nice one

    Sep 11, 2013 at 1:57 AM


  • brilliant

    Sep 24, 2013 at 5:40 AM


  • Thats great...

    Oct 09, 2013 at 5:14 AM


  • good

    Dec 18, 2013 at 12:21 AM


  • Snooth User: kaputscrub
    1451630 33

    GOOD

    Jan 10, 2014 at 12:05 AM


  • GREAT

    Jan 16, 2014 at 4:36 AM


  • Snooth User: gamysplash
    1487309 35

    Its spectacular :)


    Apr 04, 2014 at 4:51 AM


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