Has the Thanksgiving Day ramp-up begun? Well, for you all it certainly has, but this Monday is really the beginning of the build-up of consumer interest in Thanksgiving wines and cocktails.
We’ve been tracking search trends from last year and have seen that virtually all the search traffic for Thanksgiving begins to ramp up this coming Monday, and most of the terms peak in the 24 hours leading up to Thanksgiving. You already knew that though. We are a nation of procrastinators, and last-minute shopping is our right!
Today, I just want to share with you some of what I see being recommended in the blogosphere for Thanksgiving, as well as some recent search results.While wines like off-dry Vouvray and Lambrusco were pretty much unknowns until recently, they are appearing with more frequency on many Turkey Day recommendation lists. Zinfandel and Pinot Noir continue to be the most recommended reds, and Riesling and Chardonnay the most recommended whites.
The up-and-comers this year seem to be Sauvignon Blanc and Rioja, with Beaujolais making a move on the outside, building off the relative success of Nouveau and the more recent attention being lavished on the finest Crus.
Whether or not that is of any help is difficult to say, as people are becoming more comfortable choosing wines that they enjoy with their meals and listening less to so-called experts. I applaud that move and think the best help anyone can give someone is to point them in the direction of a bottle that they will enjoy, as opposed to a pairing that we “know” is right or better.
This is a relatively eclectic mix of wines, but I think a few points can be teased out them.
For starters, Riesling is seeing a jump up in search results. I’ve also looked at the rest of the top 100 and I am seeing a pattern here. This might be Riesling’s year of Thanksgiving!
Sweet wines are definitely popular, with the Jam Jar a perennial favorite as well as two new-comers to the site: the Sweet Bitch wines. I recall from my days in retail many requests for wines that were sweetish, and the popularity of Moscato, as well as these sweet table wines, shows that there has been some response to the consumer demand but by all accounts this market segment continues to be underserved.
Inexpensive Champagne has already risen to the top of the list, with many other brands creeping up in the rankings as well. People may be out value shopping early, or they might just want to treat themselves with a hint of luxury this season. Tough to say but there are five other Champagnes in the top 40 wines searched, so I do see a trend there.
And finally, people are still searching for wines that are probably not on everyone’s Best Thanksgiving Wines Ever lists. Cab certainly is rarely found on those lists but it’s still being heavily searched. It might be a bit early to really make any definitive statements about where Thanksgiving wines are going this year, but my gut tells me value will trump recommendations!