November's Top Searched for Items on Snooth

We take a look at searched for wines from this year and last



With Thanksgiving behind us, I thought it would be interactive to see what's been searched on Snooth over these past 30 days and compare them to last year’s list. Are there any trends that have emerged? Any wines that should be on your radar? Let's take a look.

Top 10 searched for wines, November 2011


1 - 2010 Roscato Rosso Dolce
2 - NV Beviamo Moscato d'Asti
3 - NV Castello del Poggio Moscato d'Asti
4 - 2009 Alta Luna Pinot Noir
5 - NV Heidsieck Monopole Blue Top Brut
6 - NV Sweet Bitch Merlot
7 - NV Moscato Primo Amore
8 - NV Bisenger Grand Prestige Champagne Premium Cuvee
9 - NV Veuve Cliquot Brut
10 - NV The Climber Cabernet Sauvignon

Top 10 searched for wines, November 2012


1-2010 Roscato Rosso Dolce
2 - NV Sweet Bitch Merlot
3 -NV Antoine de Clevecy Brut
4 - NV Veuve Clicquot Ponsardin Champagne Brut
5 - Beviamo Moscato d'Asti
6 - Moscato Primo Amore
7 - 2010 Apothic Red Winemakers Blend California
8 - NV Heidsieck Monopole Champagne Blue Top Brut
9 - Castello del Poggio Moscato d'Asti
10 - 2009 The Dreaming Tree Crush


Sadly, little has changed, but the list does seem to show where the marketing dollars are going. Roscato remains firmly in first place atop our list, with Sweet Bitch Merlot moving up from the seventh to the second spot. Interesting and counterintuitive to what I've been hearing, the Moscatos, while still making the top ten list, have all drifted down in the standings a bit. I have to wonder if we're beginning to sees a softening in demand for Moscato or if consumers just have found the ones they like and are showing some brand loyalty. I would love to hear from you all about what you're seeing with the strength of Moscato sales. Are they still strong? Have we seen a peak in growth yet? Let me know.

Sparkling wines once again make up the majority of the list, though this year's unfamiliar brand is the Antoine de Clevecy Brut, which replaced last year's Bisenger Grand Cuvee as the random Champagne. Also among the sparklers are Heidsieck Monopole and Veuve Clicquot, which have exchanged standings. This doesn't really say much about anything.

Finally, we have two popular red blends on this year’s list, doubling last year's number with the darlings of the red wine crowd both coming from California: Apothic Red and Dreaming Tree Crush.

So while not much has changed, there has been some movement among the returning wines and some new wines in certain categories. That seems to be the story. Snooth users seem to really like sparkling wines and sweet wines. Still, I was again surprised by the results when I looked only at classic sparkling wines. I did leave in the Bitch bubbly just to illustrate the growing strength of that brand.

Top 10 searched for sparkling wines, November 2011


1 - NV Heidsieck Monopole Blue Top Brut
2 - NV Bisenger Grand Prestige Champagne Premium Cuvee
3 - NV Veuve Cliquot Brut
4 - NV Louis Charey Champagne
5 - George Cartier Premier Cuvee Brut
6 - 2002 Moet & Chandon Cuvee Dom Perignon
7 - NV Veuve Durand Brut Reserve
8 - NV Pommery Brut Royal
9 - NV Perrier Jouet Grand Brut
10 - NV Pol Roger Cuvee de Reserve

Top 10 searched for sparkling wines, November 2012


1 - NV Antoine de Clevecy Brut
2- NV Veuve Clicquot Ponsardin Champagne Brut
3 - NV Heidsieck Monopole Champagne Blue Top Brut
4 - NV Moet and Chandon Rose Imperial
5 - 1999 Bollinger Bollinger Grande Annee
6 - NV Domaine Chandon Brut Classic
7 - Bitch Bubbly
8 - Perrier Jouet Champagne Grand Brut
9 - NV Pol Roger Brut Champagne Extra Cuvee de Reserve
10 - 2002 Moet and Chandon Champagne Cuvee Dom Perignon


To my eye, this year's sparkling wine list is stronger than last year's. It just goes to show you that Champagne is always in style and people might just be starting to buy wines that offer a little more luxury than last year. Perhaps it's a sign of better things to come. So what are you seeing in your stores, restaurants and tasting rooms? I’d love to know.

Wine Bottles image via Shutterstock

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Comments

  • Snooth User: Zaffiro
    929872 5

    Not to put too fine a point on it, but either (1) your content and your readership are seriously out of sync or (2) the quality wine searches get spread among many more labels. I think it is the latter, which makes these statistics kind of meaningless.

    Nov 26, 2012 at 8:31 PM


  • Snooth User: Zaffiro
    929872 5

    Come to think of it, it's probably (3): your wine searches are mostly driven by search engines that direct non-regulars here.

    Nov 26, 2012 at 8:36 PM


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