Napa Valley Naughty? Paper Posits Napa Drinkers Prefer Beer

 


The world of statistics and science becomes a very interesting realm when wine – or any type of alcohol for that matter – is thrown into the mix. 
 
Recent research has shown that drinking a certain amount of booze makes people more attractive, while compounds in red wine have amazing healing powers. Yet too much wine has all sorts of negative effects.
 
Consumer studies have shown that wine buyers are using social media outlets to make their decision about wine purchases, yet they still usually buy their wine in stores. 
 
And this week, in a rather interesting twist of data interpretation, a Napa Valley newspaper is claiming that Napa's residents love beer more than they love wine. The source? DUI records from local police. 
 
The paper in question – The Napa Valley Register – has long been a reliable source for wine-country news, so the story comes as a bit of a surprise, not because the  actual DUI reports are unreliable but because the conclusion drawn from the numbers are interesting, to say the least. 
 
The paper reported that the majority of people who are pulled over in Napa under suspicion of drunk driving are not twirling the wheel to the tune of a half-empty bottle of Cabernet in the passenger's seat, but are under the influence of beer. 
 
“Wine may be the beverage that has made Napa Valley famous, but beer is what the locals prefer to drink,” the story began. 
Statistics for the story were sourced from the DUI Prevention Coalition, who noted that, in 2014, 361 beer drinkers were arrested for suspected DUI, while 174 were nicked for hard liquor and 114 were popped for wine. 
 
According to one Napa source who used to work at a winery bar,  his colleagues are “sick of wine” and would rather spend their time plunking down lagers than sipping Sémillon. 
 
The bar worker's insight is more than just an anecdote. According to the DUI Prevention Coalition, those who had to attend DUI education classes were offered a survey which asked questions about what they were doing and where they were before their arrest. 
 
Those surveys showed that “most survey participants worked in the service industry, mainly as restaurant servers and bartenders.”
 
More than half of respondents were “between 26 and 46” years old. 
 
That tourists aren't the leading offenders makes sense, as most visitors arrange transportation in groups or have planned out their day to avoid driving drunk. 
 
Photo Credit: Pixabay

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