Liking Lists

Getting your wines in front of the people that matter

 


I don’t know if you’ve heard but Snooth has begun to assemble a system for creating a “People’s Choice Awards” for wine. We are hoping to harness our broad audience of nearly one million users to vote on their favorite wines. While we will be encouraging people to nominate their own choices through our new Top Lists feature, we want to ensure that you are able to get your own choices in there as well.

As a retailer, you want to get your wines out in front of a larger audience. Building lists that highlight the wines you have on special in any given month or your best sellers is sure to attract consumers’ attentions, especially when we feature those lists on the site targeted to the pages people are searching, as well as in our daily newsletters.

Building a list is as simple as logging into your Snooth account, searching for your favorite wines and adding them to your list, or lists, with the click of a button.
We are very excited about the new Top Lists feature. The feature will both make Snooth more user-friendly, one of our big pushes for 2012, and give us a mechanism for creating the Snooth " People’s Choice Awards" for wine. Building from these lists, we will take much of the behind-the-scenes workings of awards and put them back where they belong, in the hands of the people!

If you have any questions on how to join Snooth’s Top Lists or would to discuss any feature on Snooth, please feel free to contact me. We are looking forward to hearing from you. Check out some of the lists already on the site.

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Comments

  • We would love to get our organic wines and brandy to the people in the United States of America, who matter. However current US laws do not allow small shipments of wine from Australia.
    We require an US import agency. If you are able to help us please contact us at duncan@harrisorganicwine.com.au, regards Duncan Harris, Harris Organic Wines.

    Mar 17, 2012 at 8:41 AM


  • This is a very good idea Snooth. The consumer has a chance to show what they like and enjoy to other consumers without all the Hype of 5th Ave in the mix.

    Mar 17, 2012 at 2:07 PM


  • Snooth User: lakenvelder
    Hand of Snooth
    544484 519

    I like this idea. I am a lot of small vineyards have some great wines or some wine have been snubbed by the "others".

    Mar 18, 2012 at 4:54 PM


  • I visited the list of suggestion and WOW is there a LIST. People are taking a real interest in suggesting wines to enjoy. We have Italian Barolos, Pinot Noirs, Cabernet Sauvignons, Chardonnays and the list goes on….
    I like the fact that people are giving their impression of the content or flavor of the wine and then give a suggest time to enjoy the wine, presently, or in a block of future years to. However it is going to seem to a novice wine drinker a little confusing and frustrating as they do not have a very good idea about the description really means.
    The other problem many readers if I am correct in assuming that we have readers living across this wonderful country and in other countries as well, will not be able to purchase the wines suggested because the wine simply is not available to them in their stores. Now I see that Snooth has a research data base and by looking up a wine and putting in your zip you may be able to find a location to buy that wine. That is an excellent tool for anyone to use but being new to Snooth, I did not realize this until I looked through the titles in the green bar above and visited each area.
    I would like to make a simple suggestion that may very well develop a the following of Snooth and bring a level of education that non wine drinkers can understand.
    1. If Snooth has the data base already and only has to add on to it, why not start a educational tasting class for each of the varietal wines produced in different wine areas of the world.
    For example, you start with Chenin Blanc wine made in Loire Valley, France and discuss the different [ Main Styles ], then in the next lecture you do the same grape and the wine it produces in Napa, Sonoma, and other California areas, Oregon, Washington and any other state that may be making wine from that grape. Then move on to New Zealand, and Australia.
    As you move from one region to another, you discuss the wines you are drinking now and then you compare what you drank in the previous lecture or lectures so that the viewer can come to understand the differences in the wines in each area.
    What purpose does this serve you may ask? If what I have read is an example of the American Market and most other emerging markets, the wine drinking crowd is only a 1/10 of the total population and will stay that way as it has in American since prohibition.
    How would such a program help non wine drinkers and wine drinkers. Let say we have had three lectures on Chenin Blanc and just finished up the Sonoma lecture. The viewer goes to his store and wants a French semi-dry Chenin Blanc from Loire Valley but finds nothing he recognizes so he asks the clerk. The response is: I am sorry I do not carry anything but French Vouvray and they are older wines on the sweet side in the store. So the sale is over and the customers goes on home or perhaps stays to browse but in my point of view a sale has been lost.
    However if the customer had paid attention to the three lectures he would know that he could locate a few such wines from Napa and more from Sonoma. And if we watches the lecture on South Africa, Australia and New Zealand he would also know that he could find similar wines for which he originally came into the store for. He would understand that there will be a difference of course between the French and his selection. However, this purchase does give him a chance to experience the wine. His first step in really learning about the Chenin Blanc grape and what kind of wines it produces from different parts of the world. Though he may start with a Californian Chenin Blanc, he would have an interest in tasting Chenin Blanc wines from all worldly areas.
    2. Rather than have everybody interested in posting wines individually, Why not organize a wine group in your city or town and taste the wines which are available in stores and restaurants. This way a person living in your city will know where to go and purchase or enjoy for lunch or dinner the wine your group is recommending.

    If Snooth did a serious of lectures as suggest in point one, then the group can follow the lectures and sample the wines in the lecture and make their own comments as well under their own group name. Now you have something for the novice to watch and re-watch and learn from.
    May I add that your wine tradesmen in your area, restaurants, bistros, caters and retail could take advantage of these lectures and build a market with them. Wine drinkers would learn to appreciate the Snooth lectures and depend on them to guide them in their wine adventure rather than reading solely wine publications. Think if it, everyone, your little group could be the talk of the town around groups eating at home or in restaurants as they discuss the wines on the tables and on the wine lists. Famous in your own time Ladies and Gentlement.

    3. I believe that this kind of format would be very helpful in educating people who want to learn and enjoy wines [ Sorry fellows but this means simple table wines in the less then $10 range to start ]. There is no reason that once, let’s say Chenin Blanc lecture has covered the main world growing areas and the styles in each area is completed that the authors can not go back and add more information for the person who wishes to understand the better wines made in the region at a higher cost. An old expression I learned in France: “ let the baby finish suckling from his mother before you introduce him to salmon, veal, lamb and roast beef.”
    There is a whole population that knows very little about wine. To let the industry as a whole to continue to throw a Cabernet Sauvignon out at them that is not ready to be drunk for another three more years, or a Sangiovese that has too much acid, telling them these are wines to drink now is a huge mistake on our part. We, as wine drinkers and lovers of wine, should recognize our responsibility to wine makers in helping people understand wines in the proper way to begin with so they can advance on their own with confidence and with enthusiasm to try new wines once they understand the bases of grapes used to make wine and what to expect from the juices of those grapes.

    Mar 18, 2012 at 10:08 PM


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