Here at Snooth we’re a data-driven company, constantly testing and teasing information from the results, so it’s second nature to us to look through all the data we generate and, not to mention, fun.
So, what are people searching for these days? Let’s take a look at which wine regions people are interested in.
Not terribly surprising, though the fact that Argentina doesn’t make the top five might be modestly surprising. More surprising is that South Africa came in above Argentina!
Is Australia finally staging a bit of a comeback? That is a trend worth following.
Within each country, the number one regions were as follows:
France – Bordeaux
USA – Sonoma County
Italy – Veneto
Spain – Rioja
Australia – South Australia
The only surprise here might be the continued and consistent strength of the Veneto. Valpolicella accounts for the lion's share of this interest, but it’s bolstered by both Prosecco and Amarone, with Soave making a move up the interest ladder as well. I think we all need to pay more attention to the Veneto!
Varietally, the search results are only modestly surprising and certainly reflect a seasonal bias:
The strength of Syrah is refreshing to see, and may be tied in with renewed interest in the wines of Australia, but seeing Syrah beat out Pinot Noir is certainly surprising. Mosato rounding out the top 10 (and the vast majority of these searches were for Italian Moscato) is the secret that nobody seems to want to talk about. People love Moscato, yet it gets no attention. I’m going to remedy that soon.
The number one wine for each varietal, you ask? Well...
Cabernet Sauvignon – 2007 Mount Veeder Winery
Syrah – 2009 Fields Family Estate Grown
Pinot Noir – 2008 La Crema Sonoma Coast
Chardonnay – Bitch Sweet and Fruity
Merlot – Sweet Bitch Merlot
Pinot Grigio – 2007 Mezzacorona Pinot Grigio
Sangiovese – 2008 Da Vinci Chianti
Zinfandel – 2005 Fanucchi Vineyard Fanucchi Road Old Vine
Malbec – 2009 Don Miguel Gascon
Muscat – 2007 Castello del Poggio