Over the past few weeks, our CTO, Mark Angellilo has continued to post installments in our SEO Guide for Wineries. Even if you are not a winery but share in our interest in SEO, you should check out what Mark is sharing as well.

The two most recent editions deal with issues we’ve worked through here at Snooth many times over. In fact, “Part 4 - Expressing your Authority” is something that we struggle with constantly.

SEO is a tricky game to play. As Google establishes guidelines, people naturally tend to begin to game the system, forcing Google to continuously update their rating and ranking algorithms, which in turn can make a ton of work fall by the wayside.

Photo Courtesy marciookabe via Flickr/CC