This weekend I was asked by a friend to help pour wine in his shop. Located about 75 minutes north of Manhattan, roughly on the border of New York and Connecticut this retail operation is located in a decidedly middle class area and while they have a small but well selected higher end selection of wine the art majority of the wines on offer come in under $20 a bottles, reflected the realities of the market.
I was asked to pour, and of course promote a bit, a half dozen bottles of wine; five white wines and a a sparkler. The wines were as follows.
What was a bit curious though was not the del;action of wines here, though in all honesty I am impressed with the selection which offers this stores clients a fabulous selection of great and interesting wines, along with all the usual suspects, in the price range their clients feel most comfortable staying within.
There is a lesson to be learned there of course, buy smartly, educate the customers who are interested in being educated and offer them enough variety that they can continue to learn about and explore wine while remaining your loyal customer. All worth noting of course but what I found most interesting this day was the sales breakdown for the wines we were pouring. Can you guess the breakdown?
First a few words about how the wines were presented and what I was talking about. The wines were mostly kept on the counter as we worked through them quickly, though the Casal Garcia, Angeline and Col Vetoraz all had multiple bottles visible on the counter in an ice bucket. I like all of these wines but having just returned from Portugal, where I actually visited Casal Garcia/ Quinto do Avellada I was probably the most enthusiastic about the Casal Garcia but my messaging on each wine was roughly as follows, and represents my honest opinion.