Is Wine Sexy in America?

A Look Back at Vintage Wine Advertisements


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Is Wine Sexy in America?
The long-standing axiom of American advertising is sex sells products. This is certainly true in the American beer and spirits industry. Some beer companies have used beautiful horses and cute dogs to promote their brand, but they use sex to sell their products. Consider the images in your mind if I ask you to think of American beer advertisements: young and beautiful woman, scantily clad, holding a beer in a position that maximizes exposure of her cleavage. When women appear in spirits advertisements, they appear in much the same light; when they do not, the bottle is often cleverly enhanced to appear sexy. One might be tempted to think that the American wine industry uses the same technique. On closer inspection; however, the American wine industry has taken a different approach.

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  • Snooth User: Doug Levin
    1545414 6

    What a shame. There is no sexier beverage than red wine!

    Oct 15, 2015 at 7:14 PM

  • Snooth User: pacw808
    737770 21

    So if they say they plan to campaign to be more widely accepted, and already have a wholesome family friendly image, where can they go but to try to attract more younger beverage consumers?. And probably change to advertising with more sex-charged images.

    Oct 16, 2015 at 10:22 AM

  • Michelle, great article! I am surprised at the difference between US and European wine adverts.

    Oct 17, 2015 at 1:19 PM

  • Snooth User: drugo
    1107398 22

    Starting point for a US producer: not everyone drinks wine. We need to teach them that they should.
    Starting point for an Italian producer: everyone drinks wine at home. Let's make it fun and sexy like beer and spirits to take it out of homes and restaurants and into the "entertainment" sphere.

    Oct 20, 2015 at 8:27 AM

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    Nov 19, 2018 at 5:14 AM

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