Is Wine Sexy in America?

A Look Back at Vintage Wine Advertisements


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Is Wine Sexy in America?
The long-standing axiom of American advertising is sex sells products. This is certainly true in the American beer and spirits industry. Some beer companies have used beautiful horses and cute dogs to promote their brand, but they use sex to sell their products. Consider the images in your mind if I ask you to think of American beer advertisements: young and beautiful woman, scantily clad, holding a beer in a position that maximizes exposure of her cleavage. When women appear in spirits advertisements, they appear in much the same light; when they do not, the bottle is often cleverly enhanced to appear sexy. One might be tempted to think that the American wine industry uses the same technique. On closer inspection; however, the American wine industry has taken a different approach.

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