Interview with Giovanni Folonari

Talking Tuscany, terroir and tradition


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Interview with Giovanni Folonari
Recently, I spent an hour chatting with Giovanni Folonari, the well spoken and knowledgeable 21st century face of the Folonari family. While the Folonari brand was also founded by the family, it was sold long ago so the family could commit themselves to their ever-growing portfolio of fine wine brands.
In the beginning, there was Nozzole in Chianti, but over the years, convinced by the quality of Tuscan terroirs, the Folonari family embarked on an ambitious plan to assemble a stable of estates, with each one representing one of those great terroirs. Brunello, Vino Nobile, Bolgheri, the Maremma; they all form part of the curent day holdings of the Folonari family.

This interview with Giovanni offers fabulous insight into the goings on behind the scenes with the Folonari family, and does so quite candidly.

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