With the help of instantaneous search results, anyone can pick out a good $100 bottle of wine these days. The real question is how to bluff your way to the blue chip crowd and how to look good doing it. The answer breathes with more sense than dollars and with the admirable confidence exuded by those who know a good deal when they smell it. Of course, I'm not suggesting that there aren't times to splurge or that certain wines aren't worth the extra money. However, those on the inside know that there are high quality alternatives to the commodities of wine. They also know when to "trade down" wine selections and how to justify the move with a little "street smarts."

The five following trades are guaranteed to both impress your broker and excite your favorite wine pals: