Aimed at expanding the brand's foothold with clubgoers, a subset of whom are wildly loyal cognac drinkers, Rémy Martin created this clear, unaged eaux-de-vie, combining cognac's aromatics with a white spirit's mixability. That's the plan, anyway. Will it work?
The question remains, though, whether fans of white spirits can be convinced to swap out their Skyy or Ciroc for a lighter version of something they weren't interested in drinking in the first place. Rémy Martin's approach to this challenge begins with its star mixologist, Charles Hardwick.
"It's all about identifying with the people you want to reach," says Hardwick of creating cocktails that showcase V those new to cognac-esque flavors. "It's a process not unlike writing a song." Hardwick adds that V is exciting to pitch to both consumers and fellow mixologists. "It's a quality distillate, and a wholly unique spirit - it's not just a new iteration of something everyone already has behind the bar."
2 oz Rémy Martin V
3/4 oz Cointreau
1/2 oz Sweet vermouth
2 dashes Orange bitters
Orange twist for garnish
Combine all liquid ingredients in a cocktail shaker filled with ice. Shake vigorously and strain into a cocktail glass; garnish with an orange twist.
1 1/4 oz Rémy Martin V
Dash of nutmeg
Combine Rémy Martin V and ginger ale in a Collins glass filled with cracked ice. Drop in lime wedge, top with a dash of nutmeg.
1 1/2 oz Rémy Martin V
1 oz Cranberry juice
1/2 oz Fresh lime juice
Combine Rémy Martin V, cranberry juice, and lime juice in a cocktail shaker filled with ice. Shake, strain into a cocktail glass, and garnish with the lime.