http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=12555888&PluID=0&ord=14329840793019&rtu=-1


 


High-priced Wines Lead Increased Q1 Sales

Wines $20 and up see better first quarter than in 2011

 


April 6, 2012 — In times of financial hardship such as these, one might think that consumers are not willing to spend extra dollars on high-end wines. This is not so for the first quarter of 2012 as sales of wines priced $20 and more increased 24 percent as the same period in 2011, more than any other price segment, according to Winesandvines.com. Wines in the other price segments, $15 to $19.99 and $11 to $14.99, rose 16 and 9 percent, respectively.

Pinot Noir sales grew the most of all major varietals in the $20 and up category at 32 percent. Cabernet Sauvignon finished not too far behind in the same category, with an increase of 28 percent. Chardonnay saw a 19 percent jump in the same price segment.

From Winesandvines.com:
“The picture was not so bright in the largest price segment for both imports and domestics: $5-$7.99. This segment was nearly flat for domestic wines, with just 1% growth in the first quarter. Imports in this price range dropped in sales by 7%. The import category as a whole lost 1% in the first quarter.”

Read on for the full article!


Mentioned in this article

Comments

Add a Comment

Search Articles


Best Wine Deals

  • $31.49
    21% off
    Potensac Médoc Cru Bourgeois Supérieur Primeurwijnen Bordeaux
    Potensac Médoc Cru Bourgeois Supérieur Primeurwijnen Bordeaux 2009
  • $21.29
    21% off
    Stuhlmuller Vineyards Chardonnay Alexander Valley Estate Bottled
    Stuhlmuller Vineyards Chardonnay Alexander Valley Estate Bottled 2008
See More Deals

Daily Wine WisdomMore Wine Tips







Snooth Media Network