Pinot Noir sales grew the most of all major varietals in the $20 and up category at 32 percent. Cabernet Sauvignon finished not too far behind in the same category, with an increase of 28 percent. Chardonnay saw a 19 percent jump in the same price segment.
“The picture was not so bright in the largest price segment for both imports and domestics: $5-$7.99. This segment was nearly flat for domestic wines, with just 1% growth in the first quarter. Imports in this price range dropped in sales by 7%. The import category as a whole lost 1% in the first quarter.”