Would you listen to 10,000 consumers?

Introducing the Grapes & Grain Opinion Panel


In association with Merrill Research, Snooth has created the largest consumer research panel ever assembled for the wine and spirits industry. We’re sharing the results, for free.

That’s right, we surveyed over 10,000 wine drinkers and have spent months pouring over the data. We’ve discovered some fascinating insights into the buying habits of your customer base. These results will be released over the coming weeks in easy to digest emails, each focusing on a specific question or topic.

For example, today’s premiere issue, available exclusively on Snooth, will focus on organic wines. More specifically, who’s buying them and who’s not. The results are fascinating and might help you target your organic wine consumers a bit better. Should you be stocking that $30 organic Tuscan wine or will the $10 Languedoc number be a better play?

Remember, you’re not just taking our word for this. These are the responses from over 10,000 people, people from every state in the union as well from Canada and the U.K. Issue 1 of the Grapes & Grain Opinion Panel will arrive in your inbox shortly. I urge you to take a look at this fascinating report, and stay tuned for future topics which will arrive in your inbox each week.

We’ll be answering questions such as:

When do mom’s drink?

When do consumers stay brand loyal, and when do they stray?

Who or what influences wine purchasing patterns?

What is the impact of social networks on wine buying patterns?

So keep an eye out for your first installment of results from the world's largest wine and spirits survey, coming to your inbox exclusively from Snooth.

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  • I am interested about labels and packaging, what do consumers think, how does it influence their choices?

    Oct 29, 2011 at 7:21 PM

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