Admit it, you’ve had a wine cooler sometime in your drinking career. College girls love these and they’re a good alternative to those watered down beers they serve at frat parties. But there’s no denying that the wine cooler is a gimmick – possibly the Godfather of wine gimmicks.
While they don’t have as much clout as most drinks, these sweet beverages have a staying power that malt beverages like Zima and even Smirnoff Ice didn’t. To this day, they’re kind of like drinking training wheels.
If you are looking for the ultimate wine gimmick, this might be the best way to go. Forget the Champagne over ice and grab a Bartles & Jaymes. We just hope you return to the good stuff once you've gotten the gimmick out of your system.