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Perfumed Wines

Women have had a big target painted on them by the wine industry for years and wine marketers have been doing everything they can to think of new ways to get more women to buy wine. The craziest solution to this conundrum so far? Perfume-inspired wines.

Those women who wish they were buying perfume instead of wine are in luck thanks to Mazzetti d'Altavilla's Essentia Vitae. The grappa distillery is bottling three wines in perfume-shaped bottles. But it doesn’t stop there – the wines even have fragrances; the Moscato smells like violet.

While we can't imagine that wines that smell like perfume would taste like anything other than rubbing alcohol, someone appears to be buying these. The distillery is still featuring them on their site.
 

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Comments

  • Snooth User: lakenvelder
    Hand of Snooth
    544484 506

    I have glanced at the chocolate flavored wines but it just does not seem right but I have had chocolate flavored beer that was ok. I used to be into wine coolers but really think they are for young adults just starting to enjoy wine and that was the age I was went I drank them. The 9-11 theme wine just makes me not want to buy any of the wine from that winery.

    May 28, 2012 at 8:03 PM


  • This piece was compelling right up until "We haven’t tried the Champagne ourselves but we get the feeling this is a bit of a gimmick." Now it just comes off as self-righteous denigration. Wine culture is already stuffy and pretentious enough; do we really need people writing negative reviews of products they refuse to try?

    May 30, 2012 at 3:26 PM


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