In 1993, a little thing like the North American Free Trade Agreement seemed like a great historical event to commemorate with a bottle of Cabernet Sauvignon and a bottle of Chardonnay. But a year later, the Sonoita area vineyard was the center of a firestorm as unions boycotted their wines.
That’s the trouble with choosing particularly political news events as the names for your wines, they’re polarizing and some people won’t appreciate it.
Some winemakers today still haven’t learned that lesson. Lieb Family Cellars released a 9/11 memorial wine in time for the event’s ten year reunion. Many think it’s in bad taste. Even while a portion of the sales will help victims, many, including Anthony Bourdain, came out against the wine publicly.