Moet Ice Imperial and 5 other Gimmick Wines

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Moet Ice Imperial and 5 other Gimmick Wines Summertime means drinking Champagne on ice, right? Well that’s what Moet & Chandon wants you to think.

The winery has released their Moet Ice Imperial, a Champagne meant to be sipped on ice. Reviews have been mixed, and the Huffington Post even suggested it might be better without the ice.

But this is not the first year that Moet Ice Imperial has graced summer glasses. It’s actually been out the past two summers but hasn’t received much attention – until now.

We haven’t tried the Champagne ourselves but we get the feeling this is a bit of a gimmick and boy are there a lot of past wine gimmicks. Let’s revisit them!

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Comments

  • Snooth User: lakenvelder
    Hand of Snooth
    544484 494

    I have glanced at the chocolate flavored wines but it just does not seem right but I have had chocolate flavored beer that was ok. I used to be into wine coolers but really think they are for young adults just starting to enjoy wine and that was the age I was went I drank them. The 9-11 theme wine just makes me not want to buy any of the wine from that winery.

    May 28, 2012 at 8:03 PM


  • This piece was compelling right up until "We haven’t tried the Champagne ourselves but we get the feeling this is a bit of a gimmick." Now it just comes off as self-righteous denigration. Wine culture is already stuffy and pretentious enough; do we really need people writing negative reviews of products they refuse to try?

    May 30, 2012 at 3:26 PM


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