So, why all this fuss about the 100-point scale? Simply put, we’ve entered a scary new cycle in wine writing. Want to become a famous wine writer? Well, it’s easier and harder than ever. Easier because there are no real barriers to entry today, yet harder because there are more people writing about wine than ever.
So what can you do? Use the lazy distribution network, of course! Distributors and retailers who sell wines by points generally sell by the highest point scores those wines receive. Want to get noticed? Be the highest score for a wine, soon you’ll find your reviews being published on shelf talkers and hanging on display at retailers across the nation!
Photo courtesy Vic Acid via Flickr/CC