Lazy retailers rely on other people’s point scores, all of those 90 plus scores the trade generates for a variety of reasons. One reason is that doing so is simply easier. Instead of tasting through tons of wines, identifying which they like, writing up notes and educating customers, they can rely on the larger importers and distributors to bring over the easy sales and stock their shelves in a flash.
Distributors are happy to supply only high scoring wines, and too many retailers are happy to go along with the program. Of course, retailers can’t just buy the highest scoring wines from most distributors, they have to take some of the “best” brands as well. This further constricts the distribution options for many smaller players, but it is easy and profitable for the distributor. This leaves only the little guy to complain, when you really should too.
Photo courtesy salty_soul via Flickr/CC