Consumers Prefer Low-Alcohol Wines, Survey Finds

Significant minorities prefer 10.5 percent alcohol or less


Feb. 22, 2012 – A study from Wine Intelligence found that participants preferred wines with lower alcohol content, according to Decanter.

The study, which polled 1000 wine drinkers from the United States, the U.K., China and Germany, found that 22 percent from Britain preferred wines at 10.5 percent alcohol by volume or less, with Germany and the United States stating similar numbers.

The younger generation has the greatest desire for low-alcohol wines, Decanter Reporter Adam Lechmere writes. This could be a link to the growing popularity of Moscato with the younger crowd as of late.

The poll also found that respondents from all four countries consider grape variety the most important factor when purchasing wine, and that the United States and China share the same favorite red and white grape varieties, being Cabernet Sauvignon and Chardonnay, respectively.

From Decanter:

The preference for lower alcohol is most marked in the younger generation. In China the survey found that women, and those aged 18-39, were more likely to say their preferred level of alcohol was 5.5-8%. A similar demographic was found in Britain.

Read on for the full article!

Mentioned in this article


  • Snooth User: cathytsui
    1004508 5

    quality ripe grapes make wines which can last more years for higher alcohol and high tannin and/or high acidity, and the age makes it become more mature , tannin more rounded and/or acidity more tender; it is about longevity and quality full flavor wines; and people talk about structure and balance for that reason. but as the market become younger, people can have young wines and fresh taste as well, which makes no reason to have higher alcohol under conditions of good vintage, great ripe year... Wine can be cheaper, scientific wine making and easy handling and cost down in making the wines; it is not about something like fast food, it is about harmonious nature taste and adjusted measures to local conditions for the vineyard and the market.

    Feb 23, 2012 at 8:20 PM

Add a Comment

Search Articles

Best Wine Deals

See More Deals

Snooth Media Network