The other route, one that has proven quite successful, is to be cute. An amusing label does more than just make us smile, it makes us stop. In today's world, that's often all one needs to do in order to close a sale, to get the consumer to stop and pay attention for more than a microsecond! These labels all made me stop; and while I haven't bought the wines, they are worth checking out, if only to add a smile to one's day.
With the culture of Mad Men being all the rage, I'm not sure exactly how to read this label. Is she the female equivalent, or is she just pissed to be staying home while hubby works at the office? Either way, she's drinking Merlot and there's nothing wrong with that.
I love the imagery used on this label. Just a dreamy, semi-nostalgic take on life in an airstream. I mean, who wouldn't want to tow around a gleaming egg-shaped home and set up a folding chair in Big Sky Country just to chug the day away. Sign me up!
Okay, this one is rather self-explanatory, though you ska lovers out there might be wondering what the heck this has to do with anything. Consider this the lady's wine for the afterskank. Could this be a Chardonnay for the Young Generation?
I just couldn't resist. For all you Rudies out there looking for a little refreshment when that Rude Boy Chardonnay just doesn't do the trick: Rude Girl Shiraz. It's Better Late Than Never, perfect for Stretching Out, Live at Club Ska. You know You Can Get It If You Really Want it!
All that stretching out and clubbing may have some consequences. Being a Fat Bastard might just be one of them. Unusual in that this is a French wine, though it seems to be named after an Australian!
Big Ass Red
Yes, that is the name of the wine. This top table wine from California is voluptuous and well-rounded, though a little soft on the back end. There's also a Big Ass Blonde, but the nose on that wine is a little dumb. These are jokes, folks. Let's move along.
Hair of the Dingo
Okay, this is just a confusing wine. I get it -- not sure if, in fact, Australians drink hair of the dingo as we drink hair of the dog -- but my preferred form of dingo hair is the Bloody Mary, not an overfamiliar denizen of the outback. Though come to think of it, there is a certain resemblance to a favorite winemaker's recent performance!
Read more about wine labels
Now you've checked out some fun labels, how about testing yourself with our slideshow 6 Wines Everyone Should Recognize?