Cheeky Wine Labels

Can you judge a wine by its wacky label?


Wine is supposed to be fun, right? Well, that's what I've been preaching, and while I fully recognize that there is a time for solemnity while exploring one's cellar, let's face it, it's really difficult to make your wine stand out on retailer's shelves unless you go one of two routes. The garish route seems to be more of a foreign concept, or it may simply be the colliding of two aesthetics: one that values aesthetics and another -- well, let's leave that be.

The other route, one that has proven quite successful, is to be cute. An amusing label does more than just make us smile, it makes us stop. In today's world, that's often all one needs to do in order to close a sale, to get the consumer to stop and pay attention for more than a microsecond! These labels all made me stop; and while I haven't bought the wines, they are worth checking out, if only to add a smile to one's day.

Mad Women

With the culture of Mad Men being all the rage, I'm not sure exactly how to read this label. Is she the female equivalent, or is she just pissed to be staying home while hubby works at the office? Either way, she's drinking Merlot and there's nothing wrong with that.

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Happy Camper

I love the imagery used on this label. Just a dreamy, semi-nostalgic take on life in an airstream. I mean, who wouldn't want to tow around a gleaming egg-shaped home and set up a folding chair in Big Sky Country just to chug the day away. Sign me up!

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Rude Boy

Okay, this one is rather self-explanatory, though you ska lovers out there might be wondering what the heck this has to do with anything. Consider this the lady's wine for the afterskank. Could this be a Chardonnay for the Young Generation?

Rude Girl

I just couldn't resist. For all you Rudies out there looking for a little refreshment when that Rude Boy Chardonnay just doesn't do the trick: Rude Girl Shiraz. It's Better Late Than Never, perfect for Stretching Out, Live at Club Ska. You know You Can Get It If You Really Want it!

Fat Bastard

All that stretching out and clubbing may have some consequences. Being a Fat Bastard might just be one of them. Unusual in that this is a French wine, though it seems to be named after an Australian!

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Big Ass Red

Yes, that is the name of the wine. This top table wine from California is voluptuous and well-rounded, though a little soft on the back end. There's also a Big Ass Blonde, but the nose on that wine is a little dumb. These are jokes, folks. Let's move along.

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Hair of the Dingo

Okay, this is just a confusing wine. I get it -- not sure if, in fact, Australians drink hair of the dingo as we drink hair of the dog -- but my preferred form of dingo hair is the Bloody Mary, not an overfamiliar denizen of the outback. Though come to think of it, there is a certain resemblance to a favorite winemaker's recent performance!

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Read more about wine labels

Now you've checked out some fun labels, how about testing yourself with our slideshow 6 Wines Everyone Should Recognize?

And if you want to get the lowdown on all the fine print on those labels, take a look at our series Wine 101: Understanding Wine Labels, Part I and Wine 101: Understanding Wine Labels, Part II.


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Mentioned in this article


  • Snooth User: MarcS
    679193 2

    I wish we could post pictures. I have a bottle of Jealous Bitch

    Mar 29, 2011 at 12:48 PM

  • Snooth User: Gregory Dal Piaz
    Hand of Snooth Voice of Snooth
    89065 236,937

    You can always start a thread in the Snooth forum where you can post images!

    Mar 29, 2011 at 1:09 PM

  • Those are good ones, among the many. One of my favorites was Stu Pedasso, a zinfandel blend, that came with a hilarious booklet explaining Stu, his winery, and his Appellelation of Sonoma Beach. George Kleinman, the genius behind it, where are you? Oh, and it still is drinking well.

    Mar 29, 2011 at 4:02 PM

  • Snooth User: DM94523
    77883 116

    Great finds! One note: the Big Ass Red label you show is from Milano Family Cellars (in Hopland, CA), but the link associated with it is to Big Ass wines from Adler Fels Winery (in Sonoma). Apparently, they have had a legal dispute over the name (see here: Cheers!

    Mar 29, 2011 at 4:18 PM

  • Snooth User: DM94523
    77883 116

    Also, Kaz Winery in Kenwood, CA has some great wine names with unique labels: "Moovedre," "Mary Tauge," and "Say 'Rah.'"

    Mar 29, 2011 at 4:20 PM

  • Snooth User: irasmith
    245139 35

    sounds like the Microbrewery I've always wanted to open: Bear Wizz Beer. The tag line will be "It's the water"

    Mar 29, 2011 at 4:21 PM

  • Snooth User: Sondralee
    654391 4

    Here in Eugene, Oregon we have a
    That's right, Sweet Cheeks baby.

    Apr 02, 2011 at 5:43 AM

  • Snooth User: tdsmgb
    781443 1

    At my liquor stores, Teri's Package Store and Higganum Wine & Spirits, Higganum, CT we care a variety of the "Bitch" wines... Jealous Bitch, Sweet Bitch, Royal Bitch. Label shoppers love them and come back to buy more as the wine really is good. Also sell Mommy's Time Out and Daddy's Day Off, just to name a few of the "cheeky" wines

    Apr 02, 2011 at 7:38 AM

  • Wine labels speak of what the bottle carries and how it differs from other brands. Truly it is the primary thing that attracts customers but when talking about long term promotion, it's still the taste and uniqueness of the wine that'll make it live longer, become popular over the years, and stand out among the others. So no matter how inviting a wine label could be, the content will still be judged; and to get the advantage of both sides, the wine itself should be what is exactly written on its label and should meet the buyer's expectation.

    Aug 03, 2011 at 10:47 AM

  • Snooth User: Gregory Dal Piaz
    Hand of Snooth Voice of Snooth
    89065 236,937

    I agree entirely. A cheeky wine label may sway you once, but it's a double edged sword. Your either going to remember that you like that funny label or remember to avoid it. The wine is what motivates the repurchase, and by then you should want to know what you're buying, so a great back label with all the information should be a natural complement to the cheeky front label.

    Aug 03, 2011 at 7:21 PM

  • I like Peace wines. A provocative label, decent, drinkable content, reasonable price and heaven forbid- a screw cap. As to cheeky labels- "Cat's Phee on a Gooseberry Bush" is perhaps a tad better than what's implied. A label I remember to avoid.

    Sep 01, 2011 at 7:59 AM

  • Snooth User: messygonzo
    1327679 35

    sounds like the Microbrewery I've always wanted to open: Bear Wizz Beer. The tag line will be "It's the water"

    Aug 02, 2013 at 6:01 AM

  • Its nice

    Aug 03, 2013 at 1:47 AM

  • Snooth User: Mydietarea
    1328028 33

    I agree entirely.

    Aug 03, 2013 at 1:54 AM

  • nice

    Aug 12, 2013 at 11:48 PM

  • nice

    Sep 24, 2013 at 5:48 AM

  • Snooth User: jamchimps
    1385295 43

    Thats outstanding

    Oct 28, 2013 at 2:25 AM

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