The classic model for wine sales includes not only the private domains, but also the often neglected negociant. Simply put a negociant buys wine to be resold under his or her label. The most famous example of this endeavor in the USA must be the famous two-buck Chuck, where wines from all over California are blended to produce irresistibly inexpensive wines of variable character.

While this is indeed the model for a negociant, the end result was based entirely on price rather than value. Enter Cameron Hughes, a negociant in the finest sense of the word. Cameron Hughes has recognized that there is always a market for well made, value priced wines and has cannily fulfilled this demand with exceptional wines.